What’s the reason made you step into a clothing store? Maybe because of its brand, but with a same brand which store attracts you more? Maybe the whole design of the store, to put it in a more specific way, the furniture, the decoration, the way the store displays the clothes etc, however one thing you can’t neglect and of major importance is lighting. For lighting, LED light China and other LED lighting fixtures can be you optimal choice. Brands and chain stores endeavor to maintain their status against competitors by providing inventive concepts, exquisite quality, competent advice and individual service, special decoration and lighting design.

The corporate design of brands must go hand in hand with a unique lighting concept. Successful corporate lighting concepts are based on two specific requirements: firstly, the development of light moods that are perceived as a characteristic of the brand. Secondly, the selection of luminaire and the very design of which communicates the particular brand character. Lighting contrasts allow products to stand out from the rest. The typical lighting tool for this purpose is spotlights flexibly positioned on tracks. The appearance of shop windows can be dramatically varied with this technique: e.g. accentuating the mannequins in the window using one or several spotlights, depending on the modeling required. Merchandise displays such as racks, stands and shelves are places where customers critically examine the articles. Selecting the right lamps and luminaires helps to show the merchandise in the best possible light and provides cost-efficient solutions. Wall washing ensures that shelves, for instance, are efficiently illuminated across the entire height.

By knowing all these you must also keep in mind that whether your retail store is catering to the young and old population, you can make use of these lighting tips. Customers will stay away from dimly lit retail stores because they won’t be able to see the products with ease. Besides, a welcoming atmosphere should be created and this can be achieved through proper lighting. The ideal lighting is from 75 to 150 FC because this can ensure maximum visibility. One of the greatest factors that you need to consider is the type of products that you’re selling.